There are over 84 million Gen Yers (or Millenials) in the population, according to 2000 Census Data. One quarter of the US population is part of this generation. This group is poised to make up the bulk of the overall US population within the next 20 years. This generation is a diverse group with 1 in 3 non-Caucasian and 1 in 4 from a single parent home.
According to national studies from 2007, three quarters of the home buyers were between 18 and 24 years old and purchased a home because of their desire to own a home and establish a household. They are looking for stability, home buying agents they can trust, and a fair price. This group is also less emotionally tied to a house and is even now just waiting for the market to stabilize to move on.
This generation is computer savvy and knows that “more” information is just a click away. This also means that the competition is only a click away as well. Gen Yers want data, but they also want to work collaboratively to reach their goal of home ownership. So, real estate agents and investors need to be ready to be a part of a team, and be ready to provide easy to access information for this new “plugged in” buyer. In addition, these buyer’s are technology experts and want contact any time of day or night via texting, IMing, blogging, or email. Instant messaging is the preferred form of communication, with 68% or more opting for cell phone texting.
This means home buying is going to move to a new level of “real time”. Homes will not be “shopped” for days by buyers who want to driven around until they fall in love with their new home. Instead, the Gen Yers will have all of their facts available online and will make the home buying decision swiftly after they are well informed.
With this new set of rules, houses will move quicker and with less emotion. This creates a new level of competition that the “boomers” will have to figure out, when the market heats up….